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Results: 1 through 13 of 13 (0.121 secs)
You searched for: mediatype:audio AND collection:tobaccoarchives_audio AND subject:"Gender"
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of men discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; male; advertising
Downloads: 77
[audio]Focus Group, Max [Part 2]
End of discussion about Max cigarettes by a group of female smokers led by Shoi Balaban Dickinson (session five, Pittsburgh, PA). Barely audible.
Keywords: tobacco; cigarette; marketing research; gender; female; advertising
Downloads: 119
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of women discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; advertising
Downloads: 120
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of men discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; male; advertising
Downloads: 89
[audio]Focus Group: Kent - Advertising Headlines
Shoi Dickinson leads a focus group of women discussing their reactions to different phrases in Kent advertisements.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; advertising
Downloads: 92
[audio]Focus Group, Max
Focus group of female smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Keywords: tobacco; cigarette; marketing research; gender; female; cigarette brands; cigarette design; smoker behavior; advertising
Downloads: 257
[audio]Focus Group, Max [Part 1]
Focus group of female smokers led by Shoi Balaban Dickinson (session six, Pittsburgh, PA) discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Keywords: tobacco; cigarette; marketing research; gender; female; cigarette brands; cigarette design; smoker behavior; advertising
Downloads: 383
[audio]Focus Group, Max [Parts 1-2]
Focus group of female smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Keywords: tobacco; cigarette; marketing research; gender; female; cigarette brands; cigarette design; smoker behavior; advertising
Downloads: 382
[audio]Focus Group, Max
Focus group of female Max smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Keywords: tobacco; cigarette; marketing research; gender; female; cigarette brands; cigarette design; smoker behavior; advertising
Downloads: 718
[audio]Focus Group, Max
Focus group of female Max smokers led by Shoi Balaban Dickinson in Los Angeles discussing 120 millimeter cigarettes and advertising for Max cigarettes.
Keywords: tobacco; cigarette; marketing research; gender; female; cigarette brands; cigarette design; smoker behavior; advertising
Downloads: 1,929 1.00 out of 5 stars(1 review)
[audio]National Research Council conference, Tape 4
R. J. Reynolds questions scientists on the effects of nicotine.
Keywords: tobacco; cigarette; nicotine; tobacco industry scientist; laboratory research; industry sponsored conference; gender; biologically active substance; addiction; smoking cessation
Downloads: 87
[audio]Focus Groups, True: Women; Men
Focus groups of female and male smokers in New York City discussing advertising for True cigarettes and other tobacco-related issues.
Keywords: tobacco; cigarette; marketing research; gender; female; male; tobacco use; cancer; mental health; Surgeon General; cigarette brands; smoker behavior; familial relation; advertising; tar; nicotine; low yield cigarette; filter
Downloads: 171
[audio]Focus Group: Zack, Female Smokers, Atlanta
Focus group of smokers discussing Zack, a newly introduced cigarette with denim-style packaging, focusing on taste and flavor.
Keywords: tobacco; cigarette; marketing research; demographics; gender; female; male; cigarette packaging; cigarette brands; menthol cigarette; tar; nicotine; age group; youth; advertising; young adult smoker; socioeconomic status; tobacco related health concerns
Downloads: 230
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